15+ Generative Engine Optimization (GEO) Strategies to Boost AI Visibility in 2026

Generative Engine Optimization GEO improving AI visibility for brands in ChatGPT Claude and Perplexity platforms

The digital marketing environment has radically changed. Currently, three out of four consumers use AI-assisted websites, such as ChatGPT, Claude, and Perplexity, prior to making a buying choice. (Source: latest Capgemini Research Institute report). When your brand does not appear in AI-generated replies, you are virtually invisible to a huge segment of your target audience. […]