StudiePoint aimed to strengthen its digital presence and drive sustainable business growth by generating a high volume of qualified leads across key international markets such as Nigeria, India, Ghana, Sri Lanka, and Vietnam. The primary goals were to reduce the cost per lead significantly, improve brand visibility in competitive regions, and increase student inquiries for programs in the USA, UK, and Europe. Additionally, StudiePoint sought to build a scalable Facebook advertising framework that could support future expansion, enhance ROI, and establish a consistent pipeline for its counseling and visa support services.
Instagram, Facebook,
We designed and executed a multi-layered Facebook advertising strategy tailored to StudiePoint’s key markets and service offerings. Using geographic targeting, localized creatives, and segmented campaigns for the USA and UK, we tested carousel and single-image ad formats to identify top performers. We implemented advanced audience strategies including lookalikes and retargeting, alongside conversion tracking and automated bidding to optimize performance. The approach focused on maximizing reach, minimizing CPL, and driving high-quality student leads for 2026 intakes and beyond.
Our campaigns generated 2,113 qualified leads at an exceptional average cost per lead of just €0.29 — 85% below industry benchmarks. The USA campaign delivered the highest cost efficiency at €0.21 CPL, while the UK campaign generated greater volume with 1,355 leads. Carousel ads achieved a 3.55% click-through rate, outperforming industry averages, and significantly boosted engagement. Overall, the campaign increased brand visibility, built a scalable lead pipeline, and positioned StudiePoint for long-term growth in key international markets.
