We all want to see our business grow, and not merely exist. We want to see an increase of revenue and feel the thrive. There is nothing better than being the owner of a blooming business. But we should ask ourselves, what are the things that make our business boom? Which factors determine that your business will succeed?
Digital marketing for business plays a critical role when it comes to your firm’s growth. Nowadays, online presence and advertising is the most important thing you have to focus on. But, why?
1 – It is really easy to establish your image
If you want to manage your online reputation, digital marketing is indispensable for you. People need to feel that they can trust your business, otherwise they will not support it and will find another one. A lot of people trust what they find on Google, and whatever they read in their search results. If you have a strong digital footprint that leads future clients to your business, you are golden.
You have complete control over your brand image. It is very easy now to do an extreme rebranding and cater yourself towards a totally different demographic. Implementing a new marketing campaign and building your reputation has become really easy now.
2 – It is a one-size-fits-all
No matter whether you are big or small, digital marketing levels out the playing field. It is now easier for start-ups to compete with the big fish. You get the chance to pull alongside big corporations. Think of Uber, for example, which started small and humble, and now is one of the market leaders. What’s the key? Digital marketing for businesses.
Uber has grown so much thanks to their marketing efforts, that a lot of cities had made efforts, in vain, to stop them. That’s because Uber knows what people want, and their marketing efforts are focused on their customers. Your business can also grow if you implement the same tactics that other start-ups have used in order to make their big breakthrough.
3 – You don’t have to fall in debt
Since it does not require a large staff of workers, digital marketing for businesses is surprisingly cost-effective. Just any device that has access to the internet (it doesn’t even have to be a fully equipped computer!) can help you do the job if you have the savoir-faire. It would not hurt either to hire an agency that specializes in digital marketing. Comparing the costs of traditional marketing, your cost per lead would be much lower.
Your highest tactics should be social media and e-mail marketing. These platforms are present in our everyday lives. Think of the last time you checked your e-mail or logged in on Facebook. It most probably was no longer than one day ago. Now think of the last time you opened a magazine or looked at a billboard. See? Now you’re getting the point.
It does not really matter how big or reduced your budget is, you can always take advantage of social media at a very low cost. There are many strategies you can use that do not require you to spend money at all, but to call your audience to action. Facebook giveaways are the perfect example. You just create a post, which does not even have to be sponsored, and ask your audience to “tag a friend and share the post”. Your only cost is the product you give for free to a random winner, all the interactions with your post come naturally and broaden your audience. It is almost free!
4 – You can easily follow conversion rates
Following your conversion rates is as easy as can be. With digital marketing for businesses, everything is easy to track. You can easily calculate your rate taking the number of people who click on your ad and the number of people who actually bought your product or paid for your services in the same timeframe. That is much simpler that trying to calculate your conversion rate if you only used traditional marketing.
Think about this: if you ran an ad on a magazine, how do you know how many people bought the magazine? And from those how many read it? And from the one who read it, the ones who got to the page where your ad is? It is much more complicated. Digital marketing even allows you to do A/B testing and see what types of ads work best. On top of that, social media presence allows you to interact with patrons daily, making it more likely to lure prospective customers into purchasing from you.
5 – It helps you build up your brand image
Recommendations as well as reviews from other clients are vital to the improvement of your brand image. A positive online reputation goes hand in had with happy costumers, and that sees itself reflected on the growth of your business. Almost everyone believes recommendations from their close ones over ads. If you create content that makes people “smash that share button”, your website as well as your services or products will get a lot more attention than if you simply run an ad campaign.
The key is creating shareable content, for which you will have to make some research and learn how to market your content in order to overrun ad-blocking apps, which are very popular, specially among the youngest generation. You need to incentivize your audience to participate in and become part of your social media presence. As we mentioned before, giveaways and other types of freebies or special offers encourage prospective clients to share your posts. If you are engaged with your audience in a positive way, your brand image will only get better.
These five points summarize the pivotal role of digital marketing for businesses’ growth. Never forget that we are living in a time where everything is changing rapidly, so digital marketing is your best policy to be prepared for the future.