Facebook marketing is essential to any eCommerce business. If your marketing strategy does not include Facebook presence and running ads on that platform, you should really reconsider it. Even though some people claim that Facebook is dead or that it will die soon, it is actually thriving and stronger than ever. In fact, we strongly believe that Facebook will never die.
Facebook is not only a great platform to feature your eCommerce in. It is also the smarter way to increase your revenue margins and widen your captive audience. Facebook ads are one of the smartest marketing services you will need.
Why is Facebook marketing so important?
There are multiple reasons why running ads on Facebook are vital to your eCommerce business.
Ads on Facebook can be targeted to a distinct public.
For example, if you sell beauty products you can choose to target your ads to young women who have liked pages from a competitor or have shown interest in beauty bloggers or influencers. The fact that Facebook ads are specifically targeted, allows you to filter the people who will see your ads according to their interests, their behavior on the platform, and some demographic data. You can adapt the target of your ads according to your needs.
Facebook lets you create custom audiences.
Another option provided by Facebook is to upload data that you have collected from your own website. That data allows you to target and retarget clients. Website traffic can be used as a basis for showing your Facebook ads to those users that have already visited your page at one point or another, and also those who have viewed pages of your choice.
You can block your ads in certain countries.
Nothing is as frustrating as spending money on your ads and getting visitors from countries where you do not ship to. With Facebook ads, you can limit your audience to the country in which you want to sell and avoid people from other countries cluttering your posts. You do not want a million “do you ship to Canada?” if you only offer to ship in the States.
You can set your page visible only in some countries.
This goes hand in hand with the previous point. If you have an eCommerce that only sells products in America, you can set your page so that only people who are actually in America (that is, they have an American IP) can see your Facebook page. This is especially helpful if you run several small eCommerce shops that sell the same products but you want to keep the clients separated among regions.
Almost everyone is advertising there.
Facebook is not only a place where people like each other’s vacation photos and share funny videos of cats on each other’s timelines. In fact, with the incorporation of Facebook Marketplace, we can see that the platform has evolved in order to make businesses stay and grow there. There are about 7 million Facebook advertisers, and the great number of active users, plus the long time they spend in there makes Facebook a great place to advertise in.
It’s really easy to get conversions from your Facebook Page.
Did you know that you can sell directly from your Facebook page? If you are a user Shopify or Magento, you can link it to your Facebook page and sync all the product information. Nothing makes conversion easier than selling your product in the same place that you advertise it. If you choose to sell directly from Facebook, make sure that you thoroughly read their guidelines.
You can use Messenger to turn conversations into sales.
If you run Shopify as your eCommerce platform, you can make use of the Shopify Messenger channel. Through this channel, people can browse through your products and even make purchases directly on the Facebook Messenger app. Products in the conversation show with their corresponding pictures and a “shop now” button. Using this platform you interact in real-time with your customers and this can improve the relationship and trust with your customers. This is very important when it comes to brand loyalty, and will keep customers coming back for more.
Calls to action are easier than ever
Facebook allows you to create calls to action on every post, and on top of that, you can have a call to action button on your Facebook page. This button can be set up to “Shop Now”, for example, and it will lead your audience to your eCommerce site.
You can make your page grow organically
You do not have to spend a lot of money to widen your audience. Even though targeted ads are a great tool to get more likes, there are a number of well-known techniques that make your Facebook page grow based solely on organic interactions with your content. There are several ways to do this, but the foundation is to get your followers to share your content and invite people who do not follow you yet to like your page and share that content too.
This can be easily done with contests and giveaways or freebies. Go for strategies such as “like our page, tag 3 friends and share this post to participate in the giveaway”. You can also get your audience more involved if you start a picture contest or a writing contest. People will bring along their families and friends who will like and share their contributions to the contest. All these techniques do not require much work from your part, and they naturally bring more people to your page.
It doesn’t matter if you have vast experience in Facebook marketing or if you are completely new to the playground. There is always a way to achieve your goals and see your sales grow through Facebook. Always keep your goals in mind, and be strategic in your planning. You know what sells and what makes people interact with your content. Just put a little effort in, and you will see how Facebook marketing will generate more revenue for your eCommerce business.