Facebook is one of the best ways to grab a lot of attention from the audience and help convert them into customers for your business. In order for a business owner to get the attention of a person on Facebook, it is necessary to think out of the box and do something different from all the other marketing strategies that are applied online.
One of the most effective ways to grab the attention of a user today is to run a Facebook contest. Creating this contest is very convenient because it’s just as simple as sharing information or posting something on your wall.
While creating a Facebook contest is convenient and easy, ensuring that the contest is successful might be a little more difficult. A lot of times, business owners end up making the wrong choices because this too much information and they don’t really know what to do with it.
In case you want to make sure that your Facebook contest is successful and it manages to get you the right kind of limelight that you are seeking then here are a few effective measures that you should take an order for your Facebook contest to become a hit.
Set Goals And Objectives
This is a contest and you need to understand that they have to be a certain amount of goals as well as an objective in order for a person to participate in the contest. This simply means that you need to figure out a way to get people to participate in the contest and offer them something lucrative that would make them want to participate in the contest in the first place.
You also need to remember that the objective should be related to your business in some way or the other and it helps to provide these participants with information about your business that can help you create an impact on them in some way or the other. You also need to remember that the outcome of this activity should relate to your business.
Giving out a gift is part of the contest but you should try to relate the gift back to your business so that you manage to get some users converted into your customers at the end of the contest. Instead of handing out prizes that are in no way related to your business, you may want to consider giving out gift vouchers or products from your business to create awareness.
Set The Right Budget
There are various contests that you will see after offer certain freebies that have nothing to do with the product or the brand that is promoting the contest. You need to make sure that the gift that you are giving out at the end of the contest needs to be related to your brand. If you are running a salon then you can give out a voucher that will entitle the winner to a free service at your salon. Giving out on an iPad for such a contest would not really do much for the brand name. People that would enter the contest would only do so to win the iPad and not because they are interested in getting a service from the salon.
You should also make sure that you budget your contest appropriately. There is no point giving expensive gifts for a sample contest when you are trying to get your brand name out there. Giving out free vouchers or free services is something that is appropriate and would not create very high expectations in the mind of the customers as well. However, giving out free holidays or even a free smartphone is not something that will really help your brand. If anything, it will only increase your overhead expenses and you will not even end up gaining too many customers.
Create A Good Promotional Page
When you create a contest it is best to create a promotional page that will help maximum people enter the contest. You need to make sure that you put up an attractive headline that will grab people’s attention. You also need to get a nice image that will represent your brand. Try creating an image for your brand, rather than getting one from Google. Also, make sure that you describe what the promotion is all about without getting into too many details. Always have a call to action button that will make sure that people know what they need to do in order to enter the contest. Many people usually assume that they have entered the contest just by visiting the contest page.
You can even consider having a countdown clock on the promotional page. This will add agency and will get more and more people to sign up for the contest. Also, try and get as many leads from this as possible. Encourage people to enter their name as well as email address while entering the contest. This will not only give you quality leads, but it will also ensure that you stay in touch with your potential customers very easily.
Know Your Target Market
Before you create a Facebook contest it is important for you to understand where your target market lies. If you start off your Facebook marketing with a contest, you may not get the kind of response that you are seeking. This is because not a lot of people know about the brand or your business.
It makes more sense for you to conduct advertisements on Facebook prior to the contest so that people are aware of your business and its existence. Once people know what your business has to offer it becomes easier for them to relate to the business and there’s a higher chance that these people will participate in a contest that you conduct.
It also makes more sense to have more followers on your social media page before the contest begins because this gives people a sense of security and they believe in your contest more than they would if your page has no likes at all.