Key advantages of social media are endless.
For some entrepreneurs, social media is a powerful and effective tool for doing advertising and increasing sales.
For others, social media has no practical advantage and they don’t wish to waste their time or money because they feel that their target audience is not on social media. According to a Hubspot study, 92% of the marketers in 2014 claimed that social media was important for their business from which 80% indicate that they had increased in traffic on their website.
Key Advantages of Social Media
1. Increased Google ranking-
These days it is a well-known fact that if your website is shown in the search results of the top pages, you are leading in your profession. Most of the companies whether they are in IT, FMCG, Healthcare, Retail or in any other sector wish to be on the top page of the Google ranking. SEO is the technique used by digital marketing companies to attain this goal. Google ranking represents your social media presence in the market. Another benefit of digital marketing is that lot of web traffic is diverted on your website and your sales increases. To increase ranking, you need to use Google Adwords which account for 90% the PPC ads. Adwords is applicable to the Google sites. Every click on ads brings traffic on your website which increases your Google ranking in long term.
2. Know your target audience-
Every customer look for a solution, not the product. You have to tell the prospects that what product we are selling and what are the benefits of it. In digital marketing, you must know what is important for your customers. First of all, you need to speak your customer in their language which means reach to different people with appropriate voice and tone. Then know your organic keywords and work on them and try to be at the top and stay at the top position with retargeting.
3. Increased brand recognition-
Social media as multi-benefits as we are discussing. Social media works as new channels for content and your brand voice. On social media, you start interacting with people and keep them updating about your product and services. There are different users on your website. One is there who is completely new about your business; another one is familiar with your product and services. After the passage of time, the users get more engaged with you and had a better conversation. It increases your brand recognition among the public. Your brand recognition depends on how much people share your posts and repost them and not on your like and followers. You have to stay consistent, measure and analyze your campaign and need to ready for unhappy customers too. You need to speed up your brand awareness with PPC and when you do this consistently, it will bring results.
4. Better conversion rates-
Key advantages of social media list also includes better conversion rates. While posting content on your page, you will have access to many people at times. There are different people like new customers, recent customers, and old customers. When you post something, it has a different impact on their mind and you had their different reactions. Some people buy and some promise to buy soon and become lead for you. You can work on your leads and convert them into sales. First of all focus on your CTA, experiment with layout, style, and functionality, track multiple page elements, test the right visitors and then iterate, iterate and iterate which means “keep on testing”.
5. Rich customer experience-
Social media is a tool to publish and showcase your customer service level and how beautifully you serve them. You can share your events and programs images and videos on social media and can entertain your customer. If a customer complaint, you can apologies immediately and work on their problem. On the other hand, if a customer compliment, you can thank them and recommend them more products. All these activities lead to enriching your customer experience. The best customer experience will be defined by the customer strategy with digital marketing.
So, here is a plethora of key advantages of social media for your business. If your businesses don’t have appropriate profiles, then create them. Fill out your business information and post some exciting content to start gaining new followers and exposure for your business. The sooner you start, you sooner you will see growth in your business.