We have all heard about influencers, but have you heard about influencer marketing? Influencer marketing is a marketing strategy that focuses on influential people (internet celebrities) rather than on the target audience. The key aspect of this type of digital marketing is the use of people who have influence over prospective clients and places these influencers in the center of all social media Influencer marketing activities.
Customers are becoming more and more skeptical of marketing maneuvers, and there is a high need for building trust. Using influencers to advertise products allows brands to promote their products in a way in which they engage the target audience. Consumers trust their influencer’s choices and follow them blindly too.
Influencers sell, and if you get to come to an agreement with one of them to sponsor your product, you will see a great increase in your revenues. In this article, we will talk about our favorite female influencers for this year, and why they have made it to our shortlist.
#1 – Kim Kardashian West
Kim Kardashian West is THE female social media influencer. She has over 100 million followers on her social media accounts and is an entrepreneur herself. Numerous companies have partnered with her, promoting a wide variety of products. Anything that Kim touches becomes gold. There is no doubt about it. We chose Kim to top this list because there is no doubt she is the biggest influencer marketing agency in America, and we dare say worldwide!
#2 –Kylie Jenner
Kim’s little sister follows the same steps. Kylie has over 100 million followers on Instagram and is the queen of the centennial generation (that is, the generation after the millennials). If you cater to young customers, Kylie is your go-to influencer. She has also partnered with multiple brands, as her sister does, and has her own cosmetics line. Kylie’s style and influence over young girls all around earned her the second spot on this list.
#3 –Huda Kattan
If you haven’t heard of Huda Kattan, you probably live under a rock. Hudda is undoubtedly the biggest beauty blogger and beauty influencer ever. This Iraqi-American beauty studied make-up and finance, so there is no doubt where the basis of her success lies. More than 25 million people follow her on Instagram, and her fame among beauty bloggers allowed her to transform her beauty blog into a very successful beauty line.
#4 –Lele Pons
Lele Pons is one of the funniest video creators on YouTube.Lele comes originally from Venezuela but lives in Los Angeles. She was the most-followed and most-looped artist on Vine (Twitter’s now-defunct short-form video hosting service). Nowadays she has become one of the biggest female social media influencers on YouTube, having amassed more than 8 million subscribers. Her funny nature and her close relationship with her followers make her a great influencer to have on the lookout in 2019.
#5 –Chiara Ferragni
Chiara Ferragniis an Italian fashion businesswoman and influencer. She has participated in numerous collaborations with top-rated fashion and beauty brands. Her blog “The Blonde Salad” is the most followed fashion blog worldwide. Her follower base is huge, having amassed 12 million followers on Instagram alone. Her success as a fashion blogger and on social media allowed her to launch her own lines accessories and shoes. She was ranked on Forbes as the most popular fashion influencer in 2017.
#6 –Zoe Sugg
Zoe Sugg, more widely known as Zoella, has become a top social media influencer. This English beauty started blogging back in 2009, and now she has more than11 million followers on Instagram and 13 million YouTube subscribers. She is also a writer and an entrepreneur, having published a series of Young Adult books and launched a number of product lines as her merchandise. Her book series “Girl Online” is pretty popular among her young female followers, and the first book of the series became a New York Times bestseller.
#7 –Joy Cho
We have mentioned Kim as the queen of Instagram, Lele as the queen of youtube, but who reigns over Pinterest? The answer is Joy Cho, a graphic designer, and blogger, who has almost 13 million subscribers on Pinterest. She turned her influence as on social media into the real world, creating her brand “Oh Joy!” and partnering with other brands in order to produce multiple product lines, including home décor, accessories and art prints.
#8 –Ann Handley
Ann Handley is not your typical social media influencer marketing. She is fully dedicated to marketing as the chief content officer for Marketing Profs. Ann is a Wall Street Journal best-selling author and writes books about social media marketing, and content creation. Her mission is to help other entrepreneurs succeed in business and her books are a must-read to anyone who is interested in marketing and business.
#9 –Alice Gao
Another atypical social media influencer marketing on this list is Alice Gao. This New York-based travel and still-life photographer whose stunning, wonderful photos have helped her notch up about a million followers on Instagram. Over the last five years, Alice has built up a firm social media presence, and an impressive list of clients, in the food and lifestyle scene. Her blog, Lingered Upon, which was launched when she moved to New York after graduating from the University of Pennsylvania, opened her doors to top-rated clients and made her one of the most influential female photographers of our time.
#10 –Karlie Kloss
Karlie Kloss supermodel and entrepreneur who has more than 7 million Instagram followers. She was a Victoria’s Secret Angel, but she is not all about looks. She has been tremendously influential in getting girls involved with science and tech. She even started a program in partnership with Flatiron School and Code.org called “Kode With Klossy” to teach girls how to code and get them interested in computer science and software engineering. Kloss is a close friend of famous singer Taylor Swift and got recently married to businessman and investor Joshua Kushner.
