According to Backlinko, 5.17 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. Social media is no longer a place to share pictures or post updates. Brands can use social media to build or lose customer loyalty.
The social media landscape is rapidly evolving with new trends emerging. It brings great opportunities for creators, marketers, and brands alike. Businesses must be flexible to adapt to changing algorithms, formats, and user behaviors.
In 2025, social media trends are expected to allow creators and marketers to capture audience attention in more effective and creative ways. Social media marketing trends will take brands and their content strategies to the next level.
In 2025, brands must adopt a more strategic approach to meet the growing demand for authenticity, innovative content formats, and personalized experiences.Social media trends have revolutionized B2B marketing. It has transformed the ways brands build awareness, and how they foster connections with customers. Businesses need to understand the trends and sensibly use them. Social media strategies go beyond engagement and branding; they can accelerate lead generation and conversions and boost ROI.
Keeping up with the latest trends helps businesses not only maintain a fresh online presence but also make them capable of capitalizing on emerging opportunities. We’ve spoken with industry experts, dug into the latest data, and explored what’s working for successful B2B brands. Here are the trends and how these can be used to benefit.
Let’s have a look at the top 6 social media marketing trends for 2025, along with the actionable tips to implement.
Influencer Marketing
A popular trend, influencer marketing is now making its way into B2B because customers value brand reputation. In the past two years, the popularity of influencer marketing has rapidly risen. Wait, influencer marketing does not mean celebrity endorsements, businesses can rely on micro-influencers.
Brands are turning to industry-specific micro-influencers to establish credibility. Your best influencer isn’t someone with the biggest social media following, It is someone who has high engagement with people in your target market. Trust me, it could deliver a huge return. Also, remember that the influencer’s followers also have a network, so businesses can gain more visibility.
A study by Marketing Charts revealed that micro-influencers (creators with less than 15K followers) have the highest engagement rate across platforms, including Instagram, TikTok, and YouTube.
Customers look for information from someone they can trust, someone who is knowledgeable and provides unbiased advice. This can be industry experts, subject matter experts, and even other customers.
Actionable tips: Team with influencers in your industry to co-create social media posts, webinars, or blogs. Some B2B influencer marketing strategies that you can execute:
- Sponsored content.
- Give your influencer products to conduct giveaways to their audience.
- Request influencers to review your service or product.
- Use a micro-influencer as a face for your tutorial videos and How-To videos.
Short-Form Video Content
Social media users’ average attention span is shrinking, so concise and impactful content is more important. Short-form videos are making waves in B2B marketing and they are dominating across platforms. LinkedIn and Instagram platforms are now the prime source of these bite-sized videos that are quick, engaging, and serve exactly what today’s audience craves.
According to Wyzowl, 73% of people prefer to learn about a product or service through short videos, including decision-makers in B2B. IBM used short-form videos on LinkedIn to showcase their AI solutions, and guess what? It led to a 37% increase in demo requests.
A report from Sprout Social shows that “Consumers primarily want brand social media accounts to focus on short-form videos, like those videos on YouTube Shorts, Instagram, or TikTok.” A recent study by HubSpot found that over half of marketers who include short-form videos in their marketing strategy plan to invest more.
Actionable tips:
- Create 30–to 60-second quick-hit videos that convey messages effectively.
- Videos can be customer success stories, product explanations, event teasers, or behind-the-scenes content.
- Consistency is key, post regularly to keep your brand forefront of your audience’s mind.
Employee Advocacy Will Expand Reach
B2B buyers trust recommendations from real people more than ads; your employees can be your most authentic brand ambassadors,” says Sarah Kemp, a social media strategist.
B2B buyers trust people more than brands when making decisions, especially about purchases. Knowing this, companies now incorporate employee advocacy programs as part of their social media strategy. This means encouraging their employees to share company updates and insights on their profiles to reach more potential customers.
Recent studies show that 79% of businesses reported more online visibility after enforcing a formal employee advocacy program, and 65% reported improved brand recognition. The content shared by employees generates 8 times more engagement than content shared through the company’s official accounts.
Actionable tips: LinkedIn is the most popular online platform for B2B. So, it could be a good start for your employee advocacy efforts. Use your employees’ networks to attract more prospects to your brand, and build trust and credibility.
- Motivate employees to share success stories and company updates on their profiles.
- Provide pre-approved content and training for employees.
Artificial Intelligence: Revolutionize B2B Marketing
The adoption of AI tools for B2B marketing will allow B2B brands to unlock their potential and scale like never before. AI is a game changer when it comes to content creation, offering new ways to simplify your social media efforts while still delivering personalized and engaging content. By adopting AI tools, businesses can have a deeper insight into audience behavior, enabling more targeted campaigns.
AI is taking over repetitive tasks and a report by Salesforce revealed that 64% of marketers in B2B already use AI for audience segmentation and content recommendations.
TikTok’s new AI-powered virtual assistant helps marketers create adequate ads for the social media platform. TikTok Creative Assistant works like a chatbot, you can prompt it to post ideas and ad scripts specific to your brand. AI is powerful for lead nurturing
Actionable tips: AI allows brands to engage smarter, not harder. The key is to use AI to enhance your brand’s voice, not to replace it.
- Use AI to automate repetitive tasks
- Use AI tools for predictive analytics and content optimization
- Automate your social media posts
- Render AI-driven customer avatars
- Develop content for social media ads and organic posts
- Create attention-grabbing videos while on the go
- Monitor and respond to conversations.
Purpose Driven Marketing
Purpose-driven marketing is an important social media marketing trend. Customers are becoming more conscious when purchasing products and services. They want to buy from brands that are committed to a cause and brands that demonstrate corporate social responsibility.
More than just selling a service or product, Purpose-driven marketing aligns a brand with a larger, meaningful cause. The goal is to foster connections with customers by conveying a sense of shared values and by showing commitment to social or environmental issues.
Create an emotional engagement with customers to foster brand loyalty, humanize your brand, and create a positive connection with your target audience.
Actionable tips: Incorporate purpose-driven initiatives into your social media strategies across various platforms. Announce the positive things your company is supporting and also convey the impacts of your initiatives on society. Here are the effective ways to use the power of purpose-driven marketing:
- Promote environmentally friendly practices the company put forward.
- Share Corporate Social Responsibility (CSR) initiatives and their impact
- Share employee testimonials and behind-the-scenes content.
User-generated content
Incorporate user-generated content (UGC) into your strategy to win the trust and attention of potential prospects. You can include several types of user-generated content in your website and social media posts, such as reviews, case studies, and testimonials.
A study by Nielsen found that 92% of consumers trust UGC more than traditional advertising. In the business world, trust is everything, and user-generated content (UGC) brings authenticity to the forefront.
Encourage your customers to share their success stories because potential buyers are more likely to trust real stories and testimonials from existing customers than any polished brand messages.
Actionable tips: By leveraging UGC, businesses can connect with their audience more effectively, build trust, and lead the competitive market.
- Ask happy customers to share testimonials or case studies on social media.
- Create hashtags and encourage clients to share their experiences.
- Highlight these stories on your company’s social pages to create strong endorsements.
Wrapping it Up
From influencer marketing, short-form video, employee advocacy, adoption of AI tools, and user-generated content, to purpose-driven marketing, each trend offers unique avenues for engagement and connection with prospects.
Your marketing strategy will remain relevant and resonate with your audience by incorporating these trends. In 2025, the social media landscape is packed with opportunities for brands willing to adapt to innovations. From embracing influencer marketing to leveraging user-generated content, the key lies in building trust and delivering value.
It is crucial to be flexible, stay informed, and stay connected with your audience. Are you ready?
If you need expert guidance to make use of these B2B social media trends for your brand, contact us today. We, Solvoguru are here to help!
