The hospitality industry is one industry that includes a very broad category of fields within the service industry and may include the services of a restaurant, hotel, amusement parks, travel, tourism, etc.
Now, whether you are a small-medium size business owner or an entrepreneur who owns large scale business operations, in order to thrive in the era of internet and digital marketing and as tomorrow’s entrepreneur, you must understand how social media marketing works.
When it comes to social media marketing, there are plenty of activities that you could take up to promote your business. One of those activities is — the use of hashtags.
But, you might ask, what are hashtags and why are these so important.
To define, hashtags are labels used on social media sites that make posts easily identifiable. They are represented by # signs in front of words that you think are the most important in your social media post and without spaces.
While these hashtags help social media users to find content that they might be searching for in Google, as an entrepreneur, you can build up your target audience once the followers of your posts with hashtags are able to find the information that’s relevant to them.
Next, you need to understand, how to make the most out of your social media hashtags so that your content is easily visible by the users. At the same time, you also need to check out the social media platforms that would be most suitable to make use of hashtags.
For instance, hashtags don’t quite work on LinkedIn or Facebook. And, there’s a good reason for it.
With Facebook allowing its users to make use of hashtags since 2013, Facebook’s own research group found that facebook hashtags are not beneficial because the users aren’t making use of hashtags when searching for any information.
On the other hand, LinkedIn does not support the use of hashtags, which is why there’s no use of writing content with hashtags uploaded on it.
Yet, a sizable amount of entrepreneurs have found Facebook hashtags to be worthwhile so you must not ignore this platform completely.
But, Twitter, Instagram, and Pinterest do support the use of hashtags and there’s a good chance that you could increase your number of followers. At the same time, better customer engagement, and retention of existing customers. For e.g., if you post any content on Twitter with hashtags, you have at least a 50-60% higher chance of getting noticed than without the use of hashtags and also a much higher chance of your posts being retweeted.
So, let’s look at the top 10 hashtags that are currently trending and which can be used by any entrepreneur in the hospitality industry.
Top 30 Hashtags For Use in the Hospitality Industry
#hospitality #hotel #restaurant #interiordesign #travel #events #design #hotels #food #tourism #hotelier #hospitalityindustry #vacation #business #hospitalitymanagement #travelgram #work #architecture #service #foodporn #visitalbania #hoteldesign #foodie #bar #catering #chef #smilealbania #luxury #culture #bhfyp
The above hashtags are popular on Twitter, Instagram, Tumblr and also to some extent on Facebook.
You must now be quizzing yourself as to how do you know if a certain hashtag is the most trending hashtag.
For this, you need to do some research. If you search for the business accounts of industry professionals who regularly Tweet with hashtags, you will know what’s trending. You can make use of hashtag tools available in the market such as Ritetag or Topsy.com/analytics to help you find the most trending hashtags.
Since hashtags can be very focused or general, product-specific or service-specific, you need to experiment with different hashtags, one at a time. The more you make use of hashtags, the higher is the chance of posts being visible to a set of target audiences and your posts being clicked.
But, remember, never overuse them!
1-3 hashtags are usually recommended as too many hashtags make your posts look unprofessional, clumsy and cluttered.
At the same time, you must ensure that if a certain hashtag isn’t working, you need to experiment with some other hashtag. But, if a certain hashtag gets the least bit of followers’ attention, you should be consistent with it.
The Bottom Line
Whenever you write or schedule any post on social media platforms like Twitter, Instagram, Facebook, or Tumblr, make use of hashtags that are trending.