What is the soul of your content on Twitter or Instagram? Any idea?
It is hashtags.
Hashtag is defined by Twitter as:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined? So, what could be a more influential platform for your content to be visible among online users than this giant social media network? Hashtags are a perfect way to categorize your content and stand out on social media. Your hashtags at first glance give your audience an idea of what type of your content is and type of that audience you want to connect with. Hashtags make your content more searchable on social media to the audience. You need to be sure that you are using the most viable and popular hashtags in your content that are most likely searched.
Studies indicate that tweets with hashtags get double the engagement compared to tweets without hashtags. Also, tweets without hashtags are 50% less likely to get re-tweeted compared to tweets with hashtags. Just try and start using them and see what happens with your social media engagement.
The one thumb rule on twitter is that you should not use more than 2 hashtags in a tweet. Twitter also encourages users to use a maximum number of 2 hashtags. It may be the reason for a decline in engagement rate when you use more than 2 hashtags. So, use one or two popular hashtags within your tweets to make it more searchable by the online audience. Game of Thrones season 7 online Hotmail customer care number
Twitter is one of the top social media sites. If a hashtag is popular on Twitter then it can be concluded that it will also be popular on other social media sites.
Which hashtag to use? It is a question that Solvoguru can answer. Hotmail technical support
We bring you a list of top 30 hashtags that are most popular on Twitter among entrepreneurs.
Try these hashtags on Instagram too and see what results you get. Tell us how we did?