The US fitness industry is going from a transition of inclusion of the digital marketing in their fitness training. More customers are using digital marketing channels to get the updates about getting fit. People are googling methods to live a healthy lifestyle without having a hole in their wallets. This is the reason that the budget gyms like Gym group and Pure Gym has 91% increase in their profits in 2014. New technology has changed the way of looking at fitness and the digital marketing is playing a big role for fitness clubs to generate revenue.
These days it is not enough to simply run your ads in newspapers, print out some flyers or calling to the prospective customer. The technology savvy practice can support well for your fitness club to acquire more membership. People are taking benefits of live videos and assistance of virtual trainer for their fitness needs. Helpful wearable gadgets are also adding much value to their fitness goals.
1. Online Presence
These days’ fitness gyms are more than a brick and mortar gym. They are taking advantages of blogs, mobile apps and websites. These platforms are where prospects and members can interact with each other online. It should not just be a source of information like fitness club’s location and hours, but it should work like an engagement tool. All of the club’s activities should engage more and more member in digital activities. If a club does not have mobile app or website, it is considered that the fitness club doesn’t have any online presence.
2. Live Video
As the people are becoming more tech savvy, they are more tuned to digital surrounding and desire to connect with different brands. Online videos now account for more than 50% of the all mobile traffic and the numbers are still increasing. There has been a huge growth in video content creation, video sharing and social media sharing. Platforms like Facebook and Periscope make it easy for fitness brands and businesses to connect with their members and followers because their message can easily be delivered through live broadcasting. Fitness industry is prompting their audience with pre-promotion activities and as the people curiosity increases, so the demand for live video content.
With Facebook you have 1.6 billion potential viewers as compared to 10 million via periscope. You can stream live video through Facebook to the members and followers of your fitness club and keep them engaged. The thing is that with Facebook live, you get connected with a large number of people at a given time and they can get valuable information through your fitness live video. People have become curious about use of digital marketing for their fitness needs.
3. Engagement Channels
Mobile notification, email and social media platforms like Facebook, Twitter and Instagram etc. are some of the important engagement channels. These channels encourage members of the club to take certain actions which can be signing up for a class, referring to a friend, engaging with the digital presence of the club by doing a certain activity like reading blog article from your website, tracking a workout on the app etc.
With the help of social media channels like Facebook and Twitter, you can do various activities over the internet and can give likes, shares and comments on various photos and videos of the club member activities and can have better interaction with different members of the fitness club at times.
4. Attraction Channels
Engagement channels target the customer who is already your membership and to some extent to the new prospects of the fitness business. Whereas the attraction channel is about digital advertising channel like Google Adwords or online directories like Yelp. In this we can include word of mouth advertising which comes through referrals. These types of channels can be expensive at times, but if these are done well, they can bring much fruitful result to your fitness business. If you provide better services in the fitness club, the more and more people will be interested towards your fitness club and will do word of mouth advertising for your fitness club. Along with this, you can keep using advertising channels like Google Adwords where you can advertise your fitness club instantly. Your ads heading, ranking and other things will determine the rank you will get on Google. Attraction channels include search engine marketing, online directories, display ads and mobile referrals to market your fitness club.
5. Push advertising
People are habitual of traditional methods of marketing like push advertising and you can use it to promote your fitness program. You can advertise near your area through email campaigns, pre-roll videos, interstitials and banner ads. If you use all these mediums of push advertising, you can get a great number of memberships for your business. Email marketing campaign can help your fitness industry venture in many ways. It can be anything from purchasing a product, filling out form or updating you on the progress of your order.
You can advertise with the help of various banners at the various important places of the city. For this, you can take help of traditional marketing and can advertise your fitness club.