Before 2019, the rising of bloggers, writers, and digital marketers has amazingly supported brand marketing. Recently, top marketers tend to use live video marketing as an authentic and engaging way with the audience. Also, a great thanks for Facebook, Instagram, and all the social media platforms because they helped businesses to spread the marketing messages in a simple way.
Now let’s have a short introduction in case if you are new to live video marketing.
There are two technical ways of applying live video streaming. First, live video marketing with real-time engagement with the audience. Second, live video posting on your social media channels after you complete recording it.
For both ways, you may have a look at the common pitfalls to avoid. These common mistakes are experienced by small businesses or new digital marketers. Because your video is a reflection of your brand marketing, be aware that poorly designed videos may end up doing more harm than good. Here is a list of these unintentional live video marketing downfalls.
Missing Brand Marketing Direction
Live video marketing is one of the exciting brand marketing strategies. But try not to let the excitement distract you from the right direction. For each stage of developing the video, practice confirming the brand marketing direction. In simple words, the goal of producing a live video has to be linked to the goal of producing the brand itself. If this point is not clear to you, or not sure what is the video about then gives it some time to think. Let your mind work on matching the video scenario with what the brand can offer for the audience.
Missing of “One Message” rule
One of the (hypothetical) mistakes may happen, in an online video marketing for a company, is when it expresses its new product, employees, awards, etc. In this video, what kind of messages were sent? Obviously no message. The audience always would like to know how can new stuff benefit them in an engaging or educational way. And it should be one message.
Lost Brand Identity
If you have a sharp memory, you may remember some Live video marketing, but actually can not remember the brand. It is a common mistake when the whole effort and time can benefit the audience but not the brand. It is frustrating for sure, however, it is fixable. It is best for brand marketing to add the logo, website URL, or an identity sign. You also may be familiar with other marketing practices to see the brand sign throughout the entire video.
Viewer usually attracted to natural dialogue, but not detailed conversations. The smart script for your brand marketing is to make it as bullet points. Each point is better to sound simple, direct and has value.
Smartphone or camera equipment? It is up to the company financing and the viewers’ preference. Whether for small businesses with a limited marketing budget, or big business firms, try to be simple and use the smartphone. If the content is accepted, observe the feedback of the audience. From their reaction, you can tell if your live video marketing strategy needs to switch to camera preparation.
Not Following ”10 Seconds” rule
Studies show that 20 percent of viewers stop watching live video marketing after 10 seconds. The 10 seconds rule is to make it engaging and understandable. According to Google statistics, videos that are full of love and fun are the most engaging type. So, keep the video content sweet, if possible. How about the video length? This is a good question for posting your segmented video.60-90 seconds will show excellent results for your brand marketing.
Missing Juicy Bites at the Beginning
It is considered an old practice to expose the selling points at the end of the video. Studies show that major selling points are initiated at the beginning of the live marketing video of the product.
Lost In The Web
Appreciated efforts especially in a multi-task, like a live video marketing, deserve a double check. Generally, this is a life tip that successful people practice even on a daily or hourly basis. The reason for mentioning this is because launching the video online is like launching a rocket in the space, nobody will notice your brand marketing video. The best recommendation is that you can post announcements on social media, and you can build traffic by adding SEO strategies to the streaming video.
Expecting Instant Results
Your business was not built in one day. Another example is you. You did not learn marketing in one day. So, expect the same time for the audience to discover, read, and decide to purchase for your brand. Never expect the impact of video marketing even if the video goes viral. Be consistent in improving the brand and your quality of videos, as long as it serves the audience, the rewards will be always surprising.
No Addressed Audience
There is a saying ”when you try something to everyone, you speak to know one.” That makes sense because it is so distractive to think about the audience at different aspects. Consequently, you will have a hard time to send a single message. Instead, specify your value, that will help your audience in one aspect. In other words, define your audience to specify the message.
Unprofessional Video Producer
Audience reflection is important. The viewers can see your video as good or bad, interesting or boring, or new or old fashioned. By asking simple questions will avoid you to waste time with unprofessional producers. For example:
– How I want the audience to see the product?
– Does the producer know about the market?
Try to be selective in recruiting the right staff in creating live video marketing within the digital marketing budget.
In the end, but the show doesn’t have to end here, it is a fair and friendly action from your side to release segments of the video. At this step, you can add SEO optimization keywords for each video segment. So, your audience who didn’t get a chance to attend will appreciate. At the same time, your brand marketing will gain more engagements.