Businesses today are dependent on the internet and without a strong website, it is almost impossible for any business to keep up with the competition and grow.
While most businesses have revamped their approach and now rely on their websites to get them the kind of customers are they are seeking, there comes a time when businesses notice a sudden decline in website traffic and this could create a lot of chaos.
With little or no website traffic is almost impossible for your business to survive because most of your clients are generated online. If you noticed a sudden decline in the number of people visiting your website then there’s definitely a problem with the site that needs to be rectified. It is difficult for businesses to figure out what’s wrong which is we have narrowed down the list to the most likely reasons why your website traffic has declined.
Lack Of Mobile Optimization
While back in the day more and more people depended on computers and laptops to access websites, today is all about the mobile phone. With the introduction of Smartphones, people now rely on their phones for almost everything and this includes browsing websites. If you created your business website before mobile phones came into play, then you may want to consider getting your website mobile optimized.
A recent survey has shown that websites that are not mobile friendly tend to get less traffic in comparison to those that have a mobile-optimized website or SEO blog. When we talk of a mobile-optimized website that does not simply mean to have a website that is designed to work well on your mobile phones but also one that is optimized on Google.
Significant Website Changes
Major changes in your website may not go down with people too well. Some websites are just perfect when they were designed the first time around and if you’ve made a lot of changes in the look and theme of your site this may not go down well with your loyal audience.
In order for you to figure out what went wrong, try will be re-doing your website the way it was previously and see if your traffic increases. While it’s fine to make small changes on your website, changing the entire look and feel of the website often results in a decline in the number of visitors.
Check Your Traffic Sources
Every website depends on various sources in order to get traffic. These sources could vary from social media channels to online promotional activities or email marketing efforts. You need to make sure that you monitor each of these channels and see which are your biggest sources for traffic. If you see that the traffic is dropping, you need to review the sources and see if any of the sources have slowed down or even dropped off.
If any particular source has stopped then you need to find out why it has happened and how you can redeem it. If the source was a valuable source, then you need to do everything possible to get it working and get the traffic back to your site.
Check What Your Competitors Are Doing
If you have been successful with your SEO efforts, there is no reason someone else can replicate the same strategy. If you see that your visitors have been dropping consistently, you need to see what your competitors are up to. Some businesses today add videos or even post blogs that will help answer customer questions. When Google finds these answers to be relevant to the questions, they will rank it higher than everyone else. You need to see what the recent posts have been and you need to do better than that.
Today everything is about competition. You need to make sure that you are ready for competition and you can do better than your competitor. If you give up at the first sign of trouble, then probably the world of business is not for you. Competition is cut throat and you will need to make sure that you are aggressive with your marketing efforts. However, you need to be careful because too much aggression can take away your customers as well.
Site Speed
There are a number of factors that go into customers coming to your website. One of the most important factors is obviously the website design as well as the ease of navigation. However, if your website takes too long to load or does not load at all, there is no reason your customer will stick around. When was the last time you tried to access a website and waited for more than 15 seconds for the website to load? This is exactly what you need to keep in mind when you see the traffic to your website dropping.
There could be various reasons for your site slowing down. One of them could be overload on your server or it could also be the way your website has been designed. Try to find out the root cause and rectify it as soon as possible. Delaying this for more than a day can have drastic consequences and it can even affect your business in a very negative way.
If you want to make sure that you are ahead of the competition, you need to take every step possible to get maximum traffic to your website. Irrespective of what you need to do, you need to get it done and that too fast. Customers have a very fragile memory. They will not remember the last good offer that they received from your business however they will remember that your website was difficult to navigate or slow to load.
No matter what the cause, you need to get errors rectified and get traffic to your website in any way possible. Losing traffic means losing out to the competitor and this could eventually mean your business shutting down. The website is the face of your business and you cannot have people turning away from your website.
